Are You Hibernating?

We certainly aren’t. Standing still just isn’t in our nature, and if you feel the same then you will be pleased to know that we have plenty of exciting new Street Fit® activity coming down the pipeline soon (see below). On the surface, life might seem to be slowing as autumn arrives but make no mistake, there’s a hive of industry going on out there, behind the scenes, as squirrels and other creatures gather and store food for the winter. Just like our furry friends, we’ve been busy preparing for the future – how about you?

If you’re not a Street Fit® Instructor yet, now is the ideal time to get certified so you can become established enough in time for the New Year fitness stampede. Our Instructor’s Courses span the length and breadth of the country, so we should be in a town or city near you soon.

Make Life Work for You

Here at Street Fit®, we are great believers in making things happen rather than letting life pass you by.

Are you purposefully carving out a future pathway for yourself or drifting aimlessly waiting for things to change? If it’s the latter then it’s time to stop procrastinating and get a firm grip on your life and its direction. Setting modest goals for yourself will help to focus your energy and keep you moving forwards. We’ve set our sights on reaching a thousand instructors by the year’s end. What are your goals going to be?

So What’s in Store?

We wouldn’t want to reveal all of our plans and spoil the fun, but as an idea of where we’re heading, you can expect to see:

Street Fit® Apps for phones
Street Fit® TV Commercials
The Street Fit® Hip Hop Workout® for all

Only certified Street Fit® Instructors will stand to reap the rewards of the increased exposure, interactivity and accessibility that our marketing and development activity will deliver. That is on top of the considerable benefits you get just by being part of our family, that is:

Getting and staying fit
Making friends
Earning a living doing what you love
Inspiring a nation to get active

With Street Fit® Online Learning now available as an alternative to attending one of our Street Fit® Instructor’s Courses, there are now more ways for motivated dance and fitness professionals to join our growing army of Instructors.

Or you could just crawl under a nice rock and curl up until spring arrives.

Wrap up Before and After your dance fitness session but don’t forget to skip StreetFit®

Want to join the biggest craze? – logon to www.streetfit.tv & become an instructor – http://www.streetfit.tv/become-an-instructor

We certainly aren’t. Standing still just isn’t in our nature, and if you feel the same then you will be pleased to know that we have plenty of exciting new Street Fit® activity coming down the pipeline soon (see below). On the surface, life might seem to be slowing as autumn arrives but make no mistake, there’s a hive of industry going on out there, behind the scenes, as squirrels and other creatures gather and store food for the winter. Just like our furry friends, we’ve been busy preparing for the future – how about you?

If you’re not a Street Fit® Instructor yet, now is the ideal time to get certified so you can become established enough in time for the New Year fitness stampede. Our Instructor’s Courses span the length and breadth of the country, so we should be in a town or city near you soon.

Make Life Work for You

Here at Street Fit®, we are great believers in making things happen rather than letting life pass you by.

Are you purposefully carving out a future pathway for yourself or drifting aimlessly waiting for things to change? If it’s the latter then it’s time to stop procrastinating and get a firm grip on your life and its direction. Setting modest goals for yourself will help to focus your energy and keep you moving forwards. We’ve set our sights on reaching a thousand instructors by the year’s end. What are your goals going to be?

So What’s in Store?

We wouldn’t want to reveal all of our plans and spoil the fun, but as an idea of where we’re heading, you can expect to see:

·         Street Fit® Apps for phones

·         Street Fit® TV Commercials

·         The Street Fit® Hip Hop Workout® for all

Only certified Street Fit® Instructors will stand to reap the rewards of the increased exposure, interactivity and accessibility that our marketing and development activity will deliver. That is on top of the considerable benefits you get just by being part of our family, that is:

·         Getting and staying fit

·         Making friends

·         Earning a living doing what you love

·         Inspiring a nation to get active

With Street Fit® Online Learning now available as an alternative to attending one of our Street Fit® Instructor’s Courses, there are now more ways for motivated dance and fitness professionals to join our growing army of Instructors.

Or you could just crawl under a nice rock and curl up until spring arrives.

How Hip-Hop Makes You Happy

Autumn’s now truly upon us and if you’re one of those people who struggle with the lengthening nights and lack of light, then this post is for you.

Moderate aerobic exercise (e.g.  a Street Fit® workout) is already known to be effective in fending off nasty physical diseases such as Type 2 diabetes, heart disease and high blood pressure (a big risk factor for stroke), but your body also comes with its own store of mood-lifting chemicals, and it appears that their release is also triggered by 10 to 30 minutes of vigorous exercise. Their scientific name is endogenous opioid peptides, but most of us know them by a different name: endorphins.

Why do we release endorphins?

Evolutionists have a theory about this. When we were hunter-gatherers, we often travelled huge distances in search of food. Continuous running in a hostile environment would inevitably lead to bone and joint problems. In response to the pain, some humans were able to release endorphins, the body’s natural analgesic (pain-killer), enabling them to continue moving and ultimately survive. Therefore, according to these experts, we have all evolved to produce these chemicals in response to heavy exercise.

Not just a pain-killer

As with all opioids, endorphins not only mask pain and increase pain tolerance; they also produce an intense feeling of wellbeing, known as euphoria. The effects are similar to that of the drug morphine (the word is a contraction of ‘endogenous morphine’), but it doesn’t come with the same dependency risk, since endorphins are very quickly broken down by enzymes in the blood. In addition to endorphins, exercise triggers the release of other feel-good chemicals such as adrenaline, serotonin and dopamine – and reduces levels of stress-causing cortisol.

Long term effects

As well as the immediate positive feelings, there is evidence that regular exercise benefits mental health in the long term. Older adults who have exercised throughout their lives report lower rates of depression and tend to recover more quickly from bouts of mild to moderate depression. The physical benefits of aerobic exercise will also help to improve self-esteem and mood: as weight is lost and muscles are toned, people become happier with their appearance and more in control of their lives. Endorphins even have a sedative effect, which is great for those who have trouble sleeping.

Keeping Company

Although endorphins are produced after any vigorous exercise, whether running, cycling, dancing or swimming, working out in a group has the bonus of ongoing social contact. Being with other people can provide much needed social support when you’re feeling under the weather.

Please note, if you are worried about your low mood, you should seek immediate help from your GP.

 

Keep Fit – with StreetFit® & Become an instructor – http://www.streetfit.tv/become-an-instructor

A 5-Step Sign Up Strategy

How you run your dance classes is up to you; you might want to operate on a pay-per-session basis, where people can drop in whenever they like, pay their admission fee and workout – no strings attached. However, many dance instructors prefer the continuity and security of a membership structure with members signing up for a number of sessions or on a yearly basis.

If you are in the latter camp, here are seven tips for securing those bookings.

1.       Consider registration fees

You may want to purely charge for each session to keep your costs down. On the other hand, charging a registration fee will help you with cash flow and also give you a powerful bargaining tool. By agreeing to waive registration fees in return for signing up by a particular date, renewing membership or finding a friend, you can easily create extra value.

2.       Everybody loves a freebie

There’s no two ways about it. Giving something away for free will always create more interest in any product or service. The sky’s your limit when choosing a giveaway, from intangibles such as waived registration fees or discounted sessions to tee-shirts, kit bags, shoes and wristbands. Anything you do give away will ideally have your details on them, but please remember that you are not allowed to put the Street Fit logo on clothing without our permission (refer to your branding guidelines).

3.       Trial classes

No matter how detailed your website or leaflet, there is no substitute to attending a Street Fit class if you want to get a feel of what to expect. By attending a free trial class, your prospective members can meet you, see how you teach, ask any questions they have and generally experience the reality of a Street Fit workout. A trial class is the ideal platform for collecting registrations, particularly if you are offering freebie giveaways and special offers.

4.       Get out and about

Study your local media and you will find that there are all sorts of community and charity events ongoing at any time of the year. Offering your time to a worthwhile cause, whether a hospice fundraiser or school PTA event, is not only beneficial for its own sake, it will also get your name known in the local area. Of course you will need to be selective about what events to support; you want to reach your target market after all.

5.       Make it easy to register

If you have a website, make it easy for people to register (and if possible pay) online. Put an online form in plain sight and in a logical place, and use as few fields as you think you need. Once the commitment has been made, more detailed information can always be requested on a follow-up paper form.  If you have a telephone number, try to make sure you are available as much as possible; an answering service is the minimum that your customers will expect.

For more helpful StreetFit Hints and tips follow us on Twitter and Like us on Facebook!

Give Your Dance Class the Personal Touch

With all the time and effort you’ve spent into getting new members through your doors, you’ll want to do everything in your power to hold on to them. Fortunately it shouldn’t be a difficult task once you’ve applied a few simple techniques to help your class bond. Do this right and you will not only be building a successful club, you will be creating and maintaining real friendships that will survive any challenges.

Catalyse Connections

Be aware of what your class members do when they arrive. You’ll soon notice that bonding is happening without any effort on your part. The more social members will be eagerly finding out about one another’s interests and lives from day one, while the more reserved will slowly come out of their shells as the weeks go by.

You don’t have to leave it to nature (though don’t be too eager – it will come across as insincere). Once connections have started to form, create a simple form and collect some basic information from class members (with their permission of course). Birthdays, email addresses, occupation and hobbies would be a good start. This will be a valuable tool for turning your dance class into a dance family.

Celebrate; communicate

A great way of making members feel appreciated is to celebrate their birthday with the group. Depending on your class size, you might opt for individual birthdays or for bulk monthly celebrations. At first you might want to keep it simple; perhaps the birthday girl or boy could bring in their own music or you could present them with a small gift. As your group becomes closer, you could consider more ambitious parties involving more planning. This requires efficient organisation which is one reason why a bulk email address for class members can come in handy.

Of course, it doesn’t have to stop with birthdays: almost any personal or communal event can be a reason for a celebration, from anniversaries and graduations to Hallowe’en, Christmas and mid-summer. Consider running themed classes (e.g. spooky, Eighties or fairy tale). This will keep your classes in the forefront of your members’ minds and can even be a marketing tool, as your members shop for costumes with their friends or work colleagues.

Sharing and Caring

Finding out about what your members do for a living and what they’re interested in is not just rewarding for you, it can help you identify common areas of connection between people. As an example, let’s say that Sarah studies art in college and Lianne loves to paint in her spare time; you could introduce them whereas they might not have discovered their shared interest until much later. Every connection your members make with one another makes your class stronger.

Everyone’s Street Fit®

We often talk about the Street Fit® family, and that’s because all of our Instructors are united in an appreciation of Hip Hop dance and the benefits dance fitness has on individuals, communities and the nation as a whole. Remind your members they are part of something special.

Life offers a thousand chances. All we have to do? IS TAKE ONE- http://www.streetfit.tv/become-an-instructor

Promoting in Cyberspace

In today’s marketplace, even if you’re based very locally, an online presence in essential. Dipping your feet into online promotion can be a bewildering experience, leaving you with more questions than answers. Should you have a website or blog or both? How often should you post content? Should you use online directories? What about paid for advertising?

The tips below are designed to help you kick off your online marketing plan and launch into cyberspace.

Street Fit® Membership: getting you up and running quickly

You don’t have to get Street Fit® Membership, but if you’re a real novice to the online world and don’t have time to get up to speed then we can streamline the process for you. For £80 a year (less than £2 a week!), you will get your own Street Fit® web address and profile, not to mention access to a members’ forum which will help you exchange online marketing tips.

A website: your online home

Whether you opt for Street Fit® Membership or not, a website is essential these days. However your potential clients have heard about you they will almost certainly expect to be able to log on to a website and browse your details at their leisure.

There are plenty of options to choose from, ranging from paying for a professionally designed and developed website to building your own. With user friendly ‘whizzywig’ (or What You See Is What You Get) web-building software, you don’t even have to know any coding language (although learning some basic HTML is always a good idea). Costs you will need to factor into your equation are buying a domain name (e.g. www.mydanceclass.co.uk) and hosting for your site.

If you do want to pay for a professionally built website, it is wise to make sure you retain as much creative control as possible. If you have to pay a company every time you want to change some text or images, things can get very expensive very quickly. Most sites these days will contain a Content Management System enabling you to change the content from an administration page, although the basic look of the site will usually be harder to amend once paid for.

Your website doesn’t have to be all-singing, all-dancing but it must be well-organised. Contact details and a map are invaluable if you want interested browsers to find you in the offline world.

Do you blog?

Blogging is optional, but if you are the sort of person who likes to share information and you have the time, a blog can showcase your personality, keep you connected with your market and is good for your search engine rankings. Expand your subject matter to bring in other areas of interest, such as diet, marketing and positive thinking for example.  It’s fine to trawl other websites and blogs, but don’t just copy and paste information from elsewhere. Not only is it almost certainly illegal, duplicate content is not good for your search engine rankings.

Is your name on the list?

Getting your details down on an online dance class directory can be a good move, particularly since an online search for dance classes or dancing lessons will often bring up directories on the first page. Many directories are free, but some will follow you up with upgrade offers (and they can be persistent). If you do decide to pay for a directory listing, you should do your research first and be absolutely sure that you stand a good chance of attracting paying customers. Every directory will claim they are the best platform for your needs, so be cautious.

On a similar note, beware telephone scams that prey on businesses who subscribe to online directories, claiming you are due for renewal and need to pay them. Make sure you know exactly which directories you are subscribed to and when they come up for renewal.

It pays to be visible

Street Fit® dancers come from a wide range of backgrounds, but as active, lively people many of us don’t have the time or interest in reading pages of dull text. Whether you’re designing your website or printing some flyers or adverts, aim for striking images, unique and interesting colour combinations and succinct text.

Being a successful online marketer, as with learning to dance, gets easier the more you immerse yourself in it. Go on, take the plunge!

Blast That Body Fat and Reclaim Your Six Pack

Nature is amazing. When we start accumulating extra reserves of fat, evolution ensures that we store it in a place that maintains our centre of gravity, enabling us to continue to move around freely. For men especially, that means an increase in belly fat.

This is great, until we realise that the rippling abdominals we used to be so proud of are now hidden beneath a layer of blubber.

If this is your situation at the moment, don’t despair. Using a three-pronged attack, it is possible to blast that body fat and reclaim your six-pack.

The Street Fit® Workout: healthy to the core

It may seem common sense that if your issue is with the stomach, then this is the area you need to work on. This is true in terms of building abdominal muscle mass, but if you’re carrying too much fat then that is a whole body problem that requires a whole body solution.

To burn fat, you need cv exercise to raise your heart rate. The Street Fit® Workout is ideal for this purpose. Don’t despair if your efforts are slow to bear fruit; your body will tend to use fat from other areas of the body before chipping at the belly fat, so persevere and, before long, the inches should start dropping off.

The Street Fit® Workout has a core exercise section (demonstrated by Nathalie in our Core Teaser video) which includes rippling the body back and leg-kicks. This will strengthen your abdominal muscles, ensuring that your six-pack will emerge from your receding belly – just like an island rising from the sea as the tide goes out.

Ramp up your Resistance Work

In addition to your cardio work, make sure you start adding some resistance training to bulk up your abdominals. Not only will that increase your muscle definition (toning), the extra presence of heavy, energy-consuming muscle increases your metabolism, making your cv exercise even more productive.

Start with three sets of 10 crunches, sit-ups and leg lifts. When doing crunches, ensure that your hands are either in front of you or on the side of your head, never behind. You should start exhaling on the lift, pause at the top and release the rest of your air. There is no need to lift your back off the floor with crunches.

Sit-ups should be performed with arms folded on your chest and your feet restrained (by a partner or wedged under a bar).

Leg-lifts can be done from the floor and you should try raising them to 90 degrees. Alternatively, they can be done when hanging from a bar.

When these exercises become comfortable, add weights or other challenges (e.g. exercising on an inclined slope, increasing repetitions, etc.)

Fine-tune your Food

Finally, tweaking your diet can have profound effects on your success. Eating a sufficient breakfast will reduce the need to have a large lunch, which can make you drowsy and inactive in the afternoon. Likewise, a large dinner can cause weight gain if you have finished working for the day and just want to relax. Space snacks out throughout the day to keep your metabolism ticking over and make sure you eat enough lean protein – after all, you don’t want your body to start using your hard-won six-pack as fuel. Substituting refined grains for whole grains has also been shown to help reduce belly fat.

Get summer abs after the cold weather and holiday meal! – www.streetfit.tv

Why It’s Never Too Late to get Street Fit®

Hip-hop may be the hottest dance trend of the moment, but don’t for a minute think that more mature dancers are excluded from the Street Fit® family. If you feel your dancing dreams are behind you and that it’s too late to change direction now, this message is for you.

Staying the Distance

The most conspicuous aspects of hip-hop dance are often the flexibility of the dancers’ bodies and the speed and intricacy of the choreography, and it is true to say that suppleness and agility peak during our younger years. However, the other half of the coin is all about the hours of perseverance and effort that goes into each performance. Although it’s impossible to generalise, older dancers often have more stamina and dedication and can provide an important role model for younger dancers to look up to.

Jenny Belingy, hip hop and R ‘n’ B diva, summed up the challenge: “Keeping pace with the younger dancers…not to work as hard as they did but to work harder.”*

This effort can also be applied to the marketing side of the street dance industry, an area where a bit of real world experience can be a real bonus.

Seeing the Bigger Picture

One advantage that older dancers have, and one often noticed by Jenny, was the ability to see the wood without getting lost in the trees. Whereas younger dancers tended to be preoccupied with speed and showmanship, the more mature tended to have more of an understanding of the choreography as a whole and could actually pick up routines more quickly as a result. Once a movement has been perfected, the tempo can then be gradually increased. Before you know it, you will be performing those same moves that you once thought were beyond your capability.

A Realistic Outlook

It takes a certain amount of life experience to discover your priorities and to learn how to make the most of the opportunities available to you. If you have your own family, spending more time with them is probably one of your ongoing goals. In addition to the career opportunities available, the Street Fit® Workout itself will keep you fit and healthy for longer and help you set a good example for your children. Even if you don’t have children, you might want to reclaim more time to do the things you love. Running just a few classes a week could be your ticket to making those important lifestyle changes that make all the difference.

It’s always good to have Goals in life, and to try something new- try to become a member today , it’s never to late –http://www.streetfit.tv/become-instructor

Keeping the Fire Burning

The ability to live life on your terms and to earn a healthy income along the way is one of the main benefits of becoming a dance fitness instructor. That doesn’t mean that you won’t experience challenges along the way.

At different points of your journey you might find yourself wishing for more opportunities, more members or more inspiration.  Browse the following tips and keep the fire burning through the difficult times.

Dancing is not just classes

One of the first things you might do when setting up a dance fitness business is to find out the demand in your local area and create morning, evening and weekend classes to suit. Although this makes perfect sense, if you find that you have time on your hands in the middle of the day, consider some alternative strategies. Perhaps you could kick off a mums-only fitness group and provide a crèche. Another idea would be to approach your local authority and enquire about suitable projects for dance instructors, or to ask at your local schools. The bonus with Street Fit® certification is that it is REPS accredited, which will help you when bidding for contracts.

Market yourself daily

Marketing can seem a time-consuming and daunting process, but committing yourself to small, regular steps can bring significant results. Even if you did just one marketing activity a day (e.g. post on Twitter, record a YouTube video, design a flyer or even speak to a neighbour about your new class), just imagine how much progress you can make in a month. Some dance fitness instructors have reported a clear correlation between increased marketing effort and more customers in the door.

Retain your regulars

In your natural quest to attract more feet off the street, don’t shoot yourself in your own foot by ignoring or, worse still, inadvertently penalising your regulars. If you charge a £20 yearly registration fee, for example, your loyal fan base will not take kindly if you waive it for all new customers while charging them to re-register. Always remember that retaining existing members is far more cost-effective than recruiting new ones, so make sure you make them feel special.

Are some of your dancers ready to teach dance fitness classes themselves? Perhaps you could show them support by offering discounted master classes to prepare them for their own Street Fit® Instructor training.

Build your knowledge base

Street Fit® membership is designed to provide you with a constant stream of new choreography, music and learning opportunities to keep you and your members engaged in hip-hop dance fitness. Even if you are not a member, you should still keep on top of your craft by researching new moves and styles; the latest trends and fashions and anything else that can inspire and/or educate you. The more you learn and incorporate into your classes, the more you will grow as a teacher and as a dancer.

Try StreetFit® today and see the powerful new craze is not just a dance!

http://www.streetfit.tv/become-an-instructor

Why Your Bones Need Exercise Too

Osteoporosis – it’s a painful bone disease that is commonly associated with post-menopausal women, especially the elderly. But make no mistake, even young adults, children and men can be at risk. Sufferers often experience no symptoms in the early stages, becoming aware only after they break a bone after an innocuous bump and undergo a bone density test. However, osteoporosis is largely preventable and the sooner you get into good habits, the easier it will be to maintain good bone health into your later years.

Build Bones with Street Fit®

As you might have guessed by now, regular exercise is good for your bones – but not just any exercise, and some exercises are better than others. Bones need to work against gravity to become stronger, and the best type of exercise for that purpose is weight-bearing aerobic exercise (supplemented with weight-training, for optimal benefits).

Weight-bearing aerobics requires you to support your own body, so swimming and cycling are less effective than running, tennis and dance, for instance.

Jump Around!

It seems that House of Pain may have been dealing out some sound, bone-healthy advice with their iconic track: ‘” Jump Around!’

High-intensity weight-bearing aerobic exercise is particularly beneficial to the bones. This is defined as any exercise where both feet leave the ground, so if you want to dance your way to a fitter, healthier frame, make the most of those leaps and flips.

If you have a history of bone breaks or already suffer from osteoporosis, let your instructor know and stick to low-intensity aerobic exercise.

Staying on Your Feet

Another way in which dance fitness can lead to a longer, better quality life is by improving your balance and co-ordination. It is a sad fact that hip fractures due to falls often mark a significant deterioration in the life of someone with osteoporosis. By learning good posture and co-ordination, dancers can reduce the risk of suffering such a fate.

Supplement Your Skeleton

In terms of diet, the two most important nutrients for promoting and maintaining bone health are Calcium and Vitamin D. We lose Calcium on a daily basis, yet our bodies do not produce it. Calcium can be obtained from dairy products like milk and cheese, fruit, and also from some green vegetables including spinach and broccoli. It is recommended that we take in 1,000mg per day (most of which goes directly to the bones and teeth) – more after the age of 50.

In order to absorb Calcium, we need Vitamin D. This is manufactured by the body when exposed to UV light, so we need to ensure we get enough daylight – especially in the winter months.

For more tips- Love StreetFit® , follow us on Twitter & Facebook -www.streetfit.tv

5 Ways to Fear-Free Marketing

We have got plenty of marketing tips to give you to help you establish your Street Fit® class in your area, everything from researching and analysing your market and attracting new customers, to building customer loyalty and promoting yourself online

But sometimes, the barriers to effective marketing are not to be found in the outside world, but in your own mind. If you find your efforts thwarted by unwelcome thoughts and feelings, then this message is for you.

1.       Challenge your unhelpful thoughtsWhen you are lacking in self-confidence, you will often find yourself wrapped up in thoughts of failure and inadequacy.  To nip these destructive thought patterns in the bud you will need to start challenging the accuracy of these thoughts as soon as you become aware of them. One way to do this is to follow each train of thought to both a best and worst case scenario. You will probably find that the benefits of taking action far outweigh any potential risks.

2.       Don’t compare!The way you run your Street Fit® class is as unique as you are, but it can be difficult to fully appreciate your own strengths if you compare yourself to other people. While it is always good to draw inspiration and knowledge from others, avoid the temptation to judge yourself by their standards. It is more important to be yourself and to keep on developing as a dancer and teacher.

3.       Do something!Marketing yourself and your classes can be scary, but the best way to conquer those fears is to just go ahead and do something. Taking action will immediately direct that nervous energy into a constructive goal, and success breeds confidence and further successes.

4.       Be PreparedFear of the unknown can hold us back from trying new things, so the more knowledge we can arm ourselves with, the better. For example, if you are due to speak to a gym owner, enlist the help of a supportive friend and practise a role-playing scenario. Anticipate likely questions and prepare some standard answers.

5.       Enjoy the AdventureOn the other hand, no matter how well-prepared you are, life is never completely predictable. Try not to get too hung-up on goals and targets; opportunities can arise from the least expected direction, so be attuned to what is going on around you. Let go of the outcome and enjoy the ride; after all, Street Fit® is all about creativity and freedom.

 

Want to start the adventure and become part of the StreetFit® family – http://www.streetfit.tv/become-an-instructor