Press Release Jan 2015

Street Dance Fitness Pioneers Launch Academy

Leading dance fitness training providers Street Fit® are set to unleash their unique SF® Academy model in time for the New Year fitness stampede. Offering three tiers of affordable and flexible licensing plans, they are avidly scouring the UK for motivated dance, fitness or performing arts professionals looking to start 2015 by rebranding their current schools, studios or fitness centres.

SF® Academy blends Street Fit’s established, REPS-endorsed Hip-Hop Workout® with a performing arts element in an adaptable format which can be tailored to the unique aims and circumstances of the academy owner.

With the market currently dominated by bloated franchises and imitative imports, Street Fit® are confident their more agile, authentic and affordable SF® Academies will be a hit with ambitious, driven business owners. And unlike much of the competition, SF® Academy is designed to strengthen the owner’s brand rather than overpower it, providing customised dual-brand logos which carry both the Street ® and owner’s business name.


Since their foundation in 2006, Street Fit® have been introducing their upbeat fusion of hip-hop dance steps, aerobic exercise and a fun, welcoming atmosphere to adults the length and breadth of the UK, and Street Fit® classes can now be enjoyed in locations as far apart as Exeter and Glasgow.

This was followed by the SF® Kids programme, helping children from 4 to 16 to develop a love of movement and exercise while encouraging healthy self-expression.

SF® Academy takes this momentum forward into 2015, harnessing the creative inspiration and enthusiasm of Street Fit® Instructors and members and focusing it in a flexible but structured format that will help more people than ever develop themselves in terms of physical and emotional health, technical ability and positive attitude.

Street Fit® believe that now is the right time to tap into the shifting mood of today’s youth culture and start providing what they want, when and how they want it. SF® Academy is designed to give business owners that flexibility.

Only a restricted number of licences will be issued for the initial launch and will be made available on a first come, first served basis, subject to a successful application.

For more information, Street Fit® can be contacted at or 0207 859 4791