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Being Your Own Boss: 8 Ways to Cope

Becoming your own Street Dance Fitness boss gives you more control over your life, your goals, your time and your schedule than being an employee, but when your Street Dance Fitness business becomes your life, it can be overwhelming at times. In particular, the frustration of not meeting your goals can be very tiring, and the weight of responsibility, especially if you have a family to support, can ramp up stress levels.

If you find life at the helm a struggle sometimes, don’t despair. Here are a few ways you can ease the burden:

1.    Get an extra pair of hands.

Do you have to do it all alone? Depending on your business, it may be possible to team up with someone else, another Dance Fitness instructor, either more or less experienced. If you can work alongside someone who has been in the industry for longer than you, you will have the bonus of being able to pick their brains and learn how they go about things.

2.    Reward yourself

When you work for yourself there is no boss who can reward your good work with a slap-up meal or a social evening, so you will need to do it yourself. Everyone needs to spice the hard work with a little enjoyment now and then, and the bonus is that you get to pick the venue, the activities and the company.

3.    Make time for a hobby

No-one should be a one-trick pony, so make sure you devote time to at least one hobby – no matter how much you love your job. A hobby can be a refuge from the day-to-day pressure of the business and help you to relax, take your mind off things and express other facets of your personality.

4.    Balance your life

One of the main challenges for many self-employed Dance Fitness Instructor is successfully dividing work time from home time. When you work to someone else’s schedule there are usually clear start and finish times, but when you work for yourself it can be tempting to do too much. Try creating a structure for your work day that you try to stick to as much as possible. This shouldn’t be too rigid (everybody has to do overtime sometimes), but it will at least serve as a model of best practice.

5.    Keep on learning

Learning new things will not only improve your skills, it will also add variety and interest to your working life. If you are a Dance Fitness Instructor, try learning a new style and then incorporating it into some fresh Dance Training Choreography. Attend seminars, set up Google Alerts and subscribe to online and/or offline industry publications. Aim to learn something new every day, and don’t forget to keep educating yourself about business itself.

6.    Be patient with yourself

The desire to succeed can make you want to rush through strategies that aren’t ready to deliver. Sometimes it takes a while for actions to bear fruit, so learn to take a step back sometimes.

7.    Find a confidant

The benefit of having someone else you can voice your ideas and worries to should not be underestimated. Not only will it help you clear your mind, and shed light on your concerns, you may end up coming up with novel solutions. The best person to have as a confidant is someone you can talk to but whose security is not affected by your success. Your partner may not be the best candidate, since they may have worries of their own that cloud their objectivity.

8.    Join (or create) a network

Check your local listings or search the internet for groups and associations related to your industry.  If one doesn’t exist, consider contacting other businesses and individuals in your area to club together and form one of your own. Failing that, join your local chamber of commerce/board of trade, a business network that supports businesses of all kinds. If you are a Street Fit® Instructor, Street Fit® Membership can put you in touch with a 24/7 source of peer support where you can get access to tips, advice and moral support.

Become a Dance Fitness Instructor today with Street Fit.

Promoting in Cyberspace

In today’s marketplace, even if you’re based very locally, an online presence in essential. Dipping your feet into online promotion can be a bewildering experience, leaving you with more questions than answers. Should you have a website or blog or both? How often should you post content? Should you use online directories? What about paid for advertising?

The tips below are designed to help you kick off your online marketing plan and launch into cyberspace.

Street Fit® Membership: getting you up and running quickly

You don’t have to get Street Fit® Membership, but if you’re a real novice to the online world and don’t have time to get up to speed then we can streamline the process for you. For £80 a year (less than £2 a week!), you will get your own Street Fit® web address and profile, not to mention access to a members’ forum which will help you exchange online marketing tips.

A website: your online home

Whether you opt for Street Fit® Membership or not, a website is essential these days. However your potential clients have heard about you they will almost certainly expect to be able to log on to a website and browse your details at their leisure.

There are plenty of options to choose from, ranging from paying for a professionally designed and developed website to building your own. With user friendly ‘whizzywig’ (or What You See Is What You Get) web-building software, you don’t even have to know any coding language (although learning some basic HTML is always a good idea). Costs you will need to factor into your equation are buying a domain name (e.g. www.mydanceclass.co.uk) and hosting for your site.

If you do want to pay for a professionally built website, it is wise to make sure you retain as much creative control as possible. If you have to pay a company every time you want to change some text or images, things can get very expensive very quickly. Most sites these days will contain a Content Management System enabling you to change the content from an administration page, although the basic look of the site will usually be harder to amend once paid for.

Your website doesn’t have to be all-singing, all-dancing but it must be well-organised. Contact details and a map are invaluable if you want interested browsers to find you in the offline world.

Do you blog?

Blogging is optional, but if you are the sort of person who likes to share information and you have the time, a blog can showcase your personality, keep you connected with your market and is good for your search engine rankings. Expand your subject matter to bring in other areas of interest, such as diet, marketing and positive thinking for example.  It’s fine to trawl other websites and blogs, but don’t just copy and paste information from elsewhere. Not only is it almost certainly illegal, duplicate content is not good for your search engine rankings.

Is your name on the list?

Getting your details down on an online dance class directory can be a good move, particularly since an online search for dance classes or dancing lessons will often bring up directories on the first page. Many directories are free, but some will follow you up with upgrade offers (and they can be persistent). If you do decide to pay for a directory listing, you should do your research first and be absolutely sure that you stand a good chance of attracting paying customers. Every directory will claim they are the best platform for your needs, so be cautious.

On a similar note, beware telephone scams that prey on businesses who subscribe to online directories, claiming you are due for renewal and need to pay them. Make sure you know exactly which directories you are subscribed to and when they come up for renewal.

It pays to be visible

Street Fit® dancers come from a wide range of backgrounds, but as active, lively people many of us don’t have the time or interest in reading pages of dull text. Whether you’re designing your website or printing some flyers or adverts, aim for striking images, unique and interesting colour combinations and succinct text.

Being a successful online marketer, as with learning to dance, gets easier the more you immerse yourself in it. Go on, take the plunge!