Six Ways to Strengthen Your Business

Whether you’re already up and running your own Street Dance Fitness business or still unsure whether you have the skills required, this information is for you. All successful businesses need to be competent in the six areas below, and if you have those areas under control you have the makings of a successful Street Dance Fitness enterprise.


This is probably one of the most difficult areas to get right as a start-up business. Hiring a specialist market research team is beyond the budget of most small companies and yet it is vital that you understand what your potential customers are looking for. Online software and processes such as bulletin board and webcam focus groups have made DIY market research more common, but you still need to know how to interpret the results so consider taking a short market research course.
Many small enterprises opt to study a smaller sample of people in more depth and rely on talking to people and listening carefully to their responses. You probably know people who are already attending dance fitness classes, so ask them why they chose those specific classes, what the pros and cons are and how they could be persuaded to go to a class like yours.


There are so many people offering opportunities in business that it can be difficult to sort the wheat from the chaff. Clearly you have to spend some money to get going: few people will trust an unqualified fitness or dance instructor, and you would be hard-pressed to find anyone offering free qualifications. On the other hand, don’t fall into the trap of equating cost with value. Just because a franchise runs into five figures, it doesn’t follow that your path to success will run smoothly. Street Fit® have been careful to price our Instructors’ Courses to be affordable to the majority of people who are serious about making a future for themselves.


While you won’t need many of the business systems that big corporations do (production, HR, distribution, etc.) you will need to be organised in two main areas: customer records and accounts. But don’t panic! Neither of these areas need to involve much more than a spreadsheet or two, and there are plenty of cheap and free software programmes about. It can take some shopping around before you find a system you’re comfortable working with, but once you’re set up it’s just a case of organising your time so that you keep on top of the data entry. Some people choose to nominate ‘admin days’, whereas others prefer to work on a day-by-day basis. If you’re not comfortable with using spreadsheets and databases, there are plenty of affordable IT courses that would be worth considering.


It can be easy to get excited and blow large amounts of money on marketing campaigns or business systems that promise the Earth. A more sustainable approach is to set aside a small percentage of profit for sales and marketing and think carefully about what you are going to spend it on. Track the results over a month or two using promotional codes or web-based analytics as appropriate.


Every industry is in constant change, driven by competition and new trends and technologies. In particular, the dance fitness and fitness instructor industry never stands still, so you should be constantly staying on the pulse and making use of new styles, concepts and technologies.


A basic two or three year business plan is essential to keep you focused on your performance and targets. This should include a profit and loss projection and a cash flow projection to ensure that you will:

a)    Make a profit
b)    Have access to the cash needed to keep the business going

See our previous post for more detailed information on business planning.

Being Your Own Boss: 8 Ways to Cope

Becoming your own Street Dance Fitness boss gives you more control over your life, your goals, your time and your schedule than being an employee, but when your Street Dance Fitness business becomes your life, it can be overwhelming at times. In particular, the frustration of not meeting your goals can be very tiring, and the weight of responsibility, especially if you have a family to support, can ramp up stress levels.

If you find life at the helm a struggle sometimes, don’t despair. Here are a few ways you can ease the burden:

1.    Get an extra pair of hands.

Do you have to do it all alone? Depending on your business, it may be possible to team up with someone else, another Dance Fitness instructor, either more or less experienced. If you can work alongside someone who has been in the industry for longer than you, you will have the bonus of being able to pick their brains and learn how they go about things.

2.    Reward yourself

When you work for yourself there is no boss who can reward your good work with a slap-up meal or a social evening, so you will need to do it yourself. Everyone needs to spice the hard work with a little enjoyment now and then, and the bonus is that you get to pick the venue, the activities and the company.

3.    Make time for a hobby

No-one should be a one-trick pony, so make sure you devote time to at least one hobby – no matter how much you love your job. A hobby can be a refuge from the day-to-day pressure of the business and help you to relax, take your mind off things and express other facets of your personality.

4.    Balance your life

One of the main challenges for many self-employed Dance Fitness Instructor is successfully dividing work time from home time. When you work to someone else’s schedule there are usually clear start and finish times, but when you work for yourself it can be tempting to do too much. Try creating a structure for your work day that you try to stick to as much as possible. This shouldn’t be too rigid (everybody has to do overtime sometimes), but it will at least serve as a model of best practice.

5.    Keep on learning

Learning new things will not only improve your skills, it will also add variety and interest to your working life. If you are a Dance Fitness Instructor, try learning a new style and then incorporating it into some fresh Dance Training Choreography. Attend seminars, set up Google Alerts and subscribe to online and/or offline industry publications. Aim to learn something new every day, and don’t forget to keep educating yourself about business itself.

6.    Be patient with yourself

The desire to succeed can make you want to rush through strategies that aren’t ready to deliver. Sometimes it takes a while for actions to bear fruit, so learn to take a step back sometimes.

7.    Find a confidant

The benefit of having someone else you can voice your ideas and worries to should not be underestimated. Not only will it help you clear your mind, and shed light on your concerns, you may end up coming up with novel solutions. The best person to have as a confidant is someone you can talk to but whose security is not affected by your success. Your partner may not be the best candidate, since they may have worries of their own that cloud their objectivity.

8.    Join (or create) a network

Check your local listings or search the internet for groups and associations related to your industry.  If one doesn’t exist, consider contacting other businesses and individuals in your area to club together and form one of your own. Failing that, join your local chamber of commerce/board of trade, a business network that supports businesses of all kinds. If you are a Street Fit® Instructor, Street Fit® Membership can put you in touch with a 24/7 source of peer support where you can get access to tips, advice and moral support.

Become a Dance Fitness Instructor today with Street Fit.

Ever Thought ‘What if?’

Saying no can become a habit; before you know it, you’ve automatically rejected a suggestion out of hand and are now coming up with justifications for doing so. Lateral thinking guru Edward de Bono realised this stumbling block, and suggested swopping the word ‘no’for ‘po’, reminding ourselves that an idea is worth considering before making a final decision.

Are you addicted to the N-word? How about setting yourself a challenge. For the next week – or longer – whenever you dream about doing something out of your comfort zone, whether it’s taking up a team sport or running your own Street Dance Fitness classes, don’t dismiss it as fantasy. Try thinking ‘what if?’ instead.

Supersize your dream

You may have been told to scale down your ambitions in the past, to aim for something more ‘realistic’. Not this week! For this exercise you need to raise your expectations. Don’t aim to join a team, aim to be the captain; don’t plan to start a Street Dance Fitness class, plan to start the best Street Fit Dance class.

When you take the brakes off your aspirations, you release the power of hope and this, according to University professor and ‘hope scientist’ Shane J Lopez, is responsible for more than 10 per cent of productivity in any workplace.

So you’ve decided, for example, to start the best Street Dance Fitness business in the area. What next?

Prepare for the Bumps

You may already be thinking to yourself, ‘that’s just wishful thinking – nothing runs smoothly.’  True, so after harnessing the excitement of having a big dream you need to plan for major hiccups. What if no-one responds to your adverts? What if your chosen Street Dance Fitness Course venue proves to be unavailable or unsuitable? What if your day job becomes more involved and you need to devote more hours to it? You should begin to realise that no obstacle is insurmountable if you plan for it, and that planning takes away a lot of the fear that stops you from acting. A ship’s captain uses all of the knowledge and navigational aids available to get an accurate view of potential hazards – he or she doesn’t stay back at the harbour worrying that there may be hidden rocks.

Get some ‘intrusive support’

If you’ve been used to turning things down all your life, you may need reminding to break the habit. Enlist the help of a friend to provide that service. Lopez calls it ‘intrusive support’ and is another key to what he calls ‘strategising hope.’

So for one week (at least) try a novel approach: replace ‘no’ with ‘what if?’, dare to dream big, add in some contingency planning  and ask for some peer support. Make a change, start your new life, book one of Street Fit Dance Fitness Instructor Course now Here’s to your success!

Is Your Venue Suitable?

One of the first things on the mind of any aspiring Dance Fitness Instructor is, of course, the venue. It goes without saying that you will want to find somewhere that is in the best location possible for your intended market and at a price that’s right. But once you’ve got a shortlist of potential candidates, you will need to dig down a bit deeper into the pros and cons of each before making the big decision.

Here are a few factors that you should definitely bear in mind before signing any hire agreements.

Floor size and type

This will probably be the most crucial factor in ruling a potential Dance Fitness Course venue in or out. The dance floor must be big enough for your classes and has to be of the right type for Hip Hop dance. So bring a tape measure and your dance shoes.

In terms of size recommendations vary, but a floor of 90-100 square feet should be adequate for a class of twenty; size up to 120-135 square feet for thirty members and to around 225 square feet if you are planning to accommodate fifty.

In terms of material, there are as many advocates for traditional hardwood as there are for cheaper alternatives such as artificial floor tiles. What is vital for the health of your members is that the floor is not laid onto a ‘dead’ surface such as concrete. Hip hop dance is high-impact and requires a cushioning layer between the dance floor and the floor surface; sprung dance floors are very popular for just that reason. Types of surfacing also vary, and you will need a medium-quick surface for a Street Dance Fitness Course. Factor in maintenance costs as well (if they are your responsibility).


In an ideal situation, you should be able to precisely climate control your venue with a mixture of heating and air-conditioning. If your dance hall gets too cold you increase the risk of injuries, while a stuffy environment will feel uncomfortable. It can be difficult to find a venue that is perfect, especially since everyone feels the temperature differently, but as long as you avoid the extremes you should be OK.


It is nice to have coffee and tea facilities, but crucial to have a functioning bathroom or two. Extra plug sockets can be handy for lighting, music and maybe even a TV. Think about what other things might make your life that bit easier, like Wi-Fi, storage facilities or a snack machine, for example.

Parking and Transport

This is another huge, but easy to overlook, aspect of your Dance Fitness venue location. Is it within safe and easy walking distance from public transport, or would your members face a dark, secluded trek on a winter’s evening? If members are arriving by car, is there adequate parking (preferably free). Remember to give your venue’s post code on the contact details, for SatNav purposes, and check on various online map applications to see if the directions are accurate.


Some people have had the misfortune of moving in next door to the neighbours from Hell, and your dance studio/hall may have neighbours too. Ask local residents and businesses if there is much trouble in the area, and look around for evidence of vandalism or other anti-social practises. On the other hand, be wary of antagonising locals who may be a bit suspicious of street dance and Hip Hop culture. Be professional and welcoming to anyone who shows an interest in what you’re doing.

The Street Fit Dance Instructor – Six P’s Test

Are you the type of person who can be successful in business? Successful in Street Dance Fitness Industry? How do you tell? There are men and women of all ages and from a variety of ethnic, social and economic backgrounds making a name for themselves in the Street Dance Fitness Industry in the world of business, but what is it that sets them apart from those who are more suited to being in paid employment?

Street Fit Dance Fitness we’ve put together six attributes that we think all would-be business owners should have (or develop) if they are to make the grade. Could you pass the ‘Six P Test?’

1.       Personality

What do Richard Branson, Alan Sugar and Donald Trump have in common? Despite their considerable differences in approach and background, they are all very much their own people; you wouldn’t exactly call them shrinking violets! You don’t have to be an all-out extrovert to be successful in business, but it helps if you are comfortable in being yourself and always act from your own heart.

2.       Perseverance

One of the most valuable attributes for any business owner is the ability to just keep on keeping on. There will always be challenges on the road, but as long as you find ways around or over any obstacles you meet you will eventually get to your destination. Think about it! How can someone who never gives up ever really fail?

3.       Passion

If perseverance is the engine that keeps you powering through the tough times, then passion is the fuel that feeds it. We all look outside on some days and find it hard to look beyond the grey skies. Think back to why you started your business in the first place, and what you intend to bring to your community. You’ll soon be up and running again.

4.       Patience

Tempering your desire to succeed should be the patience to do things properly and wait for real results, rather than rushing the process. If you are a dance fitness instructor, you will make a real impression with your members if you take the time to help them through choreography they are struggling with. Also remember to be patient with yourself. If you make a business error (and you will), don’t be harsh on yourself. Every mistake has its value, even if it just means you will never repeat it.

5.       Pluck

When you go into business for yourself, many of life’s certainties suddenly vanish and the sense of freedom can be tinged with a dread of the unknown. That’s just a healthy reaction to venturing into unknown territory, so don’t let it paralyse you; accept the feeling and move forwards with courage.

6.       Professionalism

Being professional doesn’t mean being stuffy, overly formal and unapproachable. It just means you need to adopt a serious and respectful attitude towards your business and its customers. Everything you do must be aimed towards making your street dance fitness business profitable and keeping your customers satisfied (two sides of the same coin!)

Did you pass the ‘Six P test?’ Maybe it’s your turn to book a place on our Street Fit Dance Fitness Instructors Course!

Street Fit – More Top Motivational Tips

A little while ago Street Fit® passed on our seven top motivational tips complete with quotes from those who really made a mark on life. Whether you’re already working in the Dance Fitness industry or just pondering the idea, here are some more tips to keep you going through the winter months.

1.    Don’t wait for life to come to you
There are some people who are content to sit and wait for good things (or even bad things) to happen to them. Then they wonder why their life doesn’t change. If this sounds a little like you, listen to the wise words of singer and force for change Bono: “The world is more malleable than you think and it’s waiting for us to hammer it into shape.”

2.    You have enough to succeed
In terms of material support, you can make your way to the top with surprisingly little. Poet and entrepreneur Felix Dennis certainly had little going for him – in material terms – before he struck gold:
“If I did it, you can do it,” he said. “I got rich without the benefit of a college education or a penny of capital. I went from being a pauper…without even the money to pay the rent, without a clue as to what to do next, to being rich.”

3.    Realise security is often a myth
Are you waiting for everything to feel safe before taking the plunge? Are you too comfortable with a ‘secure’ lifestyle to take any risks – no matter how small? If so, take note of these pearls of wisdom from American author and activist Helen Keller:
“Security is mostly a superstition. It does not exist in nature. Avoiding danger is no safer in the long run than outright exposure. Life is either a daring adventure or nothing.”

4.    Believe in your class; don’t forget to tell them!
You may be technically the best Street Fit Dance Instructor Course Trainer in the business, but to keep motivational levels (and attendance) high you need to make your members feel good about themselves. When you recognise achievement don’t keep it to yourself; praise goes a long way. As German writer, artist and politician put it: “Instruction does much, but encouragement everything.”

5.    Think about the greater good
Former president Bill Clinton once said: “Let us all take more responsibility, not only for ourselves and our families but for our communities and our country.”
When you’re in need of a boost, remind yourself of the wider benefits of helping people to discover (or rediscover) the joys of fitness. Helping to encourage your community to embrace better health is one of the best ways of serving your nation.

Working in the Dance Fitness industry is hughely rewarding, take the first step with one of Street Fit Dance Fitness Instructor Course today.

Need a Lift? Street Fit’s 7 Top Tips to Keep you Motivated

Choosing to be your own boss is life-changing and, when it’s going well, you will feel on top of the world. But there will be tough times, and you may find yourself needing a confidence booster. Here at Street Fit has come up with a list of tips to help you keep going when things are looking a little less than rosy – and they are endorsed by some of life’s real winners.

1. Dare to Make Mistakes

Sometimes, being your own Street Dance Fitness boss means biting the bullet and making a decision in the face of uncertainty. Sometimes, your decision will be wrong. Take heart in the fact that to be willing to take a risk in the first place you have already shown the courage that all successful businesspeople need to have. ‘Only those who are asleep make no mistakes,’ says IKEA founder Ingvar Kamprad.

2. Keep it in Perspective

Few errors of judgement are catastrophic to a business, so if you’re unsure about whether to take the plunge or not, take a leaf out of J.K. Rowling’s book. When wondering whether to submit her first Harry Potter novel, she asked herself: ‘What’s the worse that can happen? They’ve turned me down; big deal.’

3. Thrive on Challenge

Things won’t always be plain sailing, and if you find yourself fighting against the current, remind yourself of Henry Ford’s words of wisdom: ‘When everything seems to be going against you, remember that the airplane takes off against the wind, not with it.”

4. Don’t Believe the Critics

There’s a big difference between those who give you cautious words of advice, and those who do everything they can to stifle your ambition. ‘All my life people have said that I wasn’t going to make it,’ Ted Turner said. I wonder how many of them are watching his cable channel, CNN, right now.

5. Count Your Blessings

It’s sometimes easier to notice how far you have left to go rather than being aware of how far you have come. ‘Be thankful for what you have, you will end up having more,’ Oprah Winfrey once said. ‘If you concentrate on what you don’t have, you will never have enough.’

6. Know No Limits

What do you want to get out of your business? Is supplementing your income with one or two dance classes really enough for you or do you secretly hanker after something even better? If you really want to follow your highest ambitions, ponder the words of cosmetic queen, the late Mary King Ash: ‘You can go as far as your mind lets you. What you believe, remember you can achieve.”

7. Just Get Started

Our final tip is for those of you who are still yet to commit to a place on one of our Street Fit Instructors’ Courses. Entrepreneur James Cash Penney (yes, that was his real name!) once said: ‘It is always the start that requires the greatest effort.”

Go on; take control of your destiny today.

Why It’s Never Too Late to get Street Fit®

Hip-hop may be the hottest dance trend of the moment, but don’t for a minute think that more mature dancers are excluded from the Street Fit® family. If you feel your dancing dreams are behind you and that it’s too late to change direction now, this message is for you.

Staying the Distance

The most conspicuous aspects of hip-hop dance are often the flexibility of the dancers’ bodies and the speed and intricacy of the choreography, and it is true to say that suppleness and agility peak during our younger years. However, the other half of the coin is all about the hours of perseverance and effort that goes into each performance. Although it’s impossible to generalise, older dancers often have more stamina and dedication and can provide an important role model for younger dancers to look up to.

Jenny Belingy, hip hop and R ‘n’ B diva, summed up the challenge: “Keeping pace with the younger dancers…not to work as hard as they did but to work harder.”*

This effort can also be applied to the marketing side of the street dance industry, an area where a bit of real world experience can be a real bonus.

Seeing the Bigger Picture

One advantage that older dancers have, and one often noticed by Jenny, was the ability to see the wood without getting lost in the trees. Whereas younger dancers tended to be preoccupied with speed and showmanship, the more mature tended to have more of an understanding of the choreography as a whole and could actually pick up routines more quickly as a result. Once a movement has been perfected, the tempo can then be gradually increased. Before you know it, you will be performing those same moves that you once thought were beyond your capability.

A Realistic Outlook

It takes a certain amount of life experience to discover your priorities and to learn how to make the most of the opportunities available to you. If you have your own family, spending more time with them is probably one of your ongoing goals. In addition to the career opportunities available, the Street Fit® Workout itself will keep you fit and healthy for longer and help you set a good example for your children. Even if you don’t have children, you might want to reclaim more time to do the things you love. Running just a few classes a week could be your ticket to making those important lifestyle changes that make all the difference.

It’s always good to have Goals in life, and to try something new- try to become a member today , it’s never to late –

Eight Tips for Marketing on a Tight Budget

Paid-for TV, radio and online advertising have their place, and in an ideal world every business would have the opportunity to spread their message far and wide using the mass media. In reality, the costs involved are often too high for a small company or sole trader, with even a modest advertising campaign in the local press running into many hundreds of pounds. To make matters worse, it is often difficult to assess the effectiveness of advertising.

If the above is crippling your marketing activity, don’t despair. There are plenty of ways to get your message across to the people who matter, and without breaking the bank. Here are ten marketing tips that will cost you little – if anything – to roll out.

1.       Networking

Otherwise known as meeting people!  Whenever you are at a social occasion (dinner party, work outing, local fayre, etc.), be sure to let plenty of people know what you do. Not only does it help you with breaking the ice, you could pick up some new customers along the way. Always make sure you are well-presented and have a handful of basic, economical business cards with you.

You should also research formal business networking organisations in your area. There are often membership fees to pay but, if you are lucky, you may be able to join at a basic free or low-cost level.

2.       Attend Charity Fundraisers

Rather than spending money, donate some of your time to performing at a local village fayre, summer fete or sports fundraising event. Again you should bring plenty of business cards and, ideally, flyers/leaflets to hand to interested parties.

As well as getting out and about to meet the locals, you might be fortunate to find yourself getting some free publicity via the local newspapers or radio station. And it always feels good to support a good cause.

3.       Cross-Promotion

Carefully select a relevant local partner and offer them something in return for spreading the word. For example, you could present the local sports shop with discounted membership vouchers that can be given out with every order over £15.

4.       Create some VIPs

Everyone likes to feel a bit special, so find a business in your area where you think your classes could appeal. Perhaps there is a manufacturing firm that provides lots of work for local people; pop in and offer staff an exclusive VIP membership card which will give them a discount or some other perk. Add an expiry date if you want to encourage a timely response.

5.       Host an Event

Put on a social community event where people can turn up for free and ask questions, tour the premises, etc. If you already have classes running, organise a Street Fit® demonstration so people know what to expect. Incentivise your event by offering something of value to people who show up, for example free refreshments or an exclusive gift.

6.       Spy on your Competitors

We’re not suggesting you turn up at a rival class with a Fedora hat and a trench coat, but take every opportunity to discover what your competitors are doing and how they are promoting themselves.

More importantly, identify gaps in what they are offering. Do all other classes have to be booked for a number of sessions? Consider offering drop-in sessions. Are there only mixed classes available in your area? Set up a men’s-only group.

7.       QC your Website

Could you be shooting yourself in the foot with a poorly-designed website? Whether you have your own site or are promoting yourself in a directory, look at your profile with a fresh pair of eyes. How long do you think it would take a potential customer to find your prices, location, telephone number and email address? Ask a friend or family member to note down all those details and time them. If they are still struggling after two minutes then you probably need to rearrange and simplify your information.

Download time is another issue, especially for those with slower computers. Research has shown that if a page takes a few seconds too long to load, people will usually click away. A major reason for pages loading slowly is if they’re packed with multimedia content. Consider moving your ads, videos, music etc. to a separate page and leave the home page clutter-free.

8.       Become a Regular Blogger
There are plenty of free blogging platforms out there, which means free online marketing. What’s more, posting regularly – weekly at the very least – will improve your search engine rankings, making you more visible to people searching for dance classes online. Becoming an authority on your special topic (whether that is dance, fitness or nutrition, etc.) will also enhance your credibility.

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Five Top Ways to Keep Class Numbers High

If you’re finding it a struggle to recruit new members or to retain the ones you have, then it’s best to act sooner rather than later. Don’t overreact: class attendance does naturally vary throughout the year, with outdoor sports often tempting people away during the summer months (one positive spin on this year’s poor weather!), but if the numbers are giving you cause for concern, here are five strategies that are worthy of your consideration.

1.       Ring in the Changes

When was the last time you changed your choreography or your workout CD? If it’s over two months ago, your class could be getting bored of repeating the same moves. You should be able to tell whether your members are stimulated by your routine simply by watching their body language, but if you’re unsure just ask them if they fancy a change.

Street Fit members receive regularly updated choreography and music, so if you’re struggling for inspiration and you are not yet a member, give it some serious thought. Remember, one extra member in one of your weekly sessions will, in most cases, cover the fees.

Once or twice a year, it is a good idea to plan a special event or activity (e.g. booking an accomplished troupe or bringing in a well-known instructor). Make sure you publicise it well ahead of time to create a buzz.

2.       Be Seen in Your Community

Have you been promoting yourself enough? If you are a Street Fit instructor, you have access to all the high quality videos and our eye-catching logo for use in your advertising, so make sure you’re visible by distributing flyers, putting up posters and posting online content.

Understand your local area. Are you competing with other popular classes or activities? How are other fitness professionals promoting themselves?

Be strategic and creative in your advertising and public relations work. A local street dance instructor recently ran a free session for attendees of a local charity football match. Lots of people, young and old alike came on to the pitch and had great fun learning the moves while lots more watched from the stands. Find out what events are going on in your area and get involved.

3.       Ask for Referrals

There’s nothing wrong with asking for a bit of help, so request that your current members bring a friend with them next time. Perhaps you could add an incentive by giving every member a free/discounted session or a cash sum for every new recruit. Invite other fitness instructors to come to a session for free workout; if they like it, they might spread the word.

4.       Use Feedback Forms

If you’re losing members, and are really stumped as to the reason, think about setting up a feedback system (e.g. a feedback form or box). If you make the forms confidential, you are more likely to get honest comments, although there is always the risk of some less than constructive criticism.

You may find that a small tweak is all that is required to increase attendance; perhaps you need to move a class forward or backwards by half an hour to make transport easier. However, it is possible that you might discover a more fundamental problem. Perhaps your class find it difficult to connect with you as a person. The good news is that once any issue is clarified it can be worked upon, so don’t give up!

5.       Be Smart with Social Media

Love it or hate it, social media is a cheap and valuable tool for promoting your dance fitness business, so make an effort to get acquainted with it. A Facebook group is one way of keeping members connected with one another while also providing an efficient way to post news, updates and offers; YouTube is ideal for posting videos of your workouts (remember to get permission before filming class members) while Tumblr or WordPress will allow you to set up a regular blog. Most social media platforms are free and user friendly, so there’s nothing to lose – even for the hardened technophobe.

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