Why You Need to Chill Out

Love it or hate it, we all appreciate why we should warm up before any exercise, especially something as blisteringly intense as a satisfying Street Fit® Hip Hop Workout®. Cooling down, on the other hand, might seem a little less important. Is there really any benefit to cooling down, or would it be better to squeeze a few more minutes of the fun stuff into your sessions?

After looking at some of the research on the subject it appears that cooling down after exercise does have some benefits, although the picture is not as clear as you might think.

Watch more teaser videos online http://www.youtube.com/StreetFitTV

Defining the ‘Cool Down’

A cool down is a period of reduced activity that follows a high intensity workout or pastime. It often consists of low intensity cv exercise (e.g. walking, jogging) plus additional stretches and, occasionally, relaxation techniques.

Why we Cool Down: the Myths

Some of the widely accepted reasons for cooling down after exercise are actually hotly debated by those in white coats. For example, it is now believed that slowing down gradually may not help with the removal of lactic acid from the muscles and therefore may not speed recovery or reduce muscle soreness as commonly thought. Studies* have also shown that heart rate decreases just as rapidly during a cool down as it does when exercise is stopped abruptly. So what are the benefits of cooling down?

Draining the Muscles

When we engage in intense exercise, blood is pumped to the limbs in order to provide a ready supply of energy to the muscles. The action of the muscles also returns this blood to the heart. When we reduce our activity and stop moving our limbs, we also stop pumping the blood back to our heart. The effect of gravity then causes this blood to pool in our legs. The heart works as part of an intricate feedback mechanism, and responds to this reduction in blood return by decreasing output. Since the blood vessels in your limbs are still dilated, there is a drop in diastolic blood pressure and blood supply to the brain can be compromised, leading to nausea, dizziness and sometimes fainting. In addition, long-term blood pooling in the legs increases the risk of varicose veins.

Stretch it Out

Although the removal of lactic acid from the muscles may not be promoted by a simple reduction in exercise, stretching the muscles does help with this. Therefore, by incorporating stretches you are not only increasing flexibility, you are helping your muscles to recover and they will feel less stiff in the morning.

Reflection and Rapport

For class members, the cool down phase is a good time to reflect on what went well and what they need to work on between sessions. This is an ideal time for Instructors to ask questions, gain feedback and generally build rapport with their members. Some Instructors may consider introducing relaxation exercises and/or meditation to really bring the session to a serene end, although they should bear in mind that not all members will want this.

*e.g. Takahashi, Okada, Hayano and Tamura (2002), Yamagata University, Japan


Web – http://streetfit.tv/become-instructor/
FAQ – http://streetfit.tv/learning-zone/faqs/
Email – hello@streetfit.tv
Phone – 0800 689 9909 option 1

Street Fit® – A to Z

A is for Abs: Beef up your six-pack with the Street Fit core workout.
See our teaser!

B is for B-boy or B-girl: Learn those stylish hip-hop moves!

C is for Cardio: Watch the weight fall off with the Street Fit® cardio workout.
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D is for Diva: Bring out your inner hip-hop queen!

E is for Earnings: We’ll help you increase yours.

F is for Facebook: Like us at http://www.facebook.com/streetfit.official

G is for Glutes: Firm ‘em up with the Street Fit® lower body workout.
See our teaser!

H is for Hip Hop Workout®: Another first from Street Fit®

I is for Impress: Be the star of the dance floor

J is for John Scott: He’s Street Fit®

K is for Kick-Start: That’s what a Street Fit® Licence will do for your career!

L is for License: To get yours, book yourself onto one of our courses today! http://www.streetfit.tv/become-an-instructor

M is for Membership: See what extra benefits you can get for just £12.50 a month or £80 for the year at http://www.streetfit.tv/become-an-instructor/become-a-member

N is for Nathalie: She’s Street Fit®

O is for Opportunity: You really shouldn’t let them pass you by.

P is for Pecs: Help them stand out with the Street Fit® upper body workout.
See our teaser!

Q is for Quick: Book your place fast to corner your share of the market!

R is for Run Your Own Classes

S is for Street Dance Fitness®: That’s ours too!

T is for Twitter: Follow us at https://twitter.com/#!/streetfitTV

U is for You: It’s all about you!

V is for Vitality: Give yourself an energy boost – the healthy way!

W is for Warm Up: Never workout without one.
See our teaser!

X is for Exhilarating: Our Hip Hop Workout® will push you to the limit!

Y is for Youtube: See more cool vids at http://www.youtube.com/user/StreetFitTV

Z is for…yeah, we’ve all heard!

Making Dance Fitness Work for You

Making big life changes is never a comfortable ride, so it isn’t surprising that we would sometimes prefer to cruise along in our personal comfort zones rather than stretch our limits. Fortunately, it is rarely necessary to make drastic upheavals to our lives in order to start moving towards the future we desire. Whether you already have experience in a dance, teaching or fitness-related industry; are a talented hobbyist or simply like the idea of starting off in a whole new direction, there is a way into the dance fitness industry for you.

The Professional

There are many professional backgrounds that are relevant to a career in dance fitness. If you have a performing arts background you will quickly be able to adapt your body awareness and choreography skills to a fitness workout, while personal trainers should have the physical co-ordination and stamina to master the rigours of dance.

Dance fitness also requires an arsenal of personal skills: the ability to control a class of different personalities; the patience to work with those of limited ability; the creativity to come up with new and stimulating routines and the organisational skills to keep your business running efficiently. Therefore teachers, artists and even accountants should find something in their professions that will stand them in good stead for a dance fitness career.

If you already work in the industry, you are in a prime position to make valuable contacts en route to starting out on your own two feet. As long as you’re careful not to allow a conflict of interests to undermine your employed role, you should be able to do some valuable market research simply by talking to the people you come into contact with on a daily basis. Find out what classes they do, what they like and dislike about them and what kind of classes would suit them best. You might also be able to get an idea of reasonable venue prices and good quality suppliers.

The Hobbyist

There is no reason why a passionate dance hobbyist can’t reach the lifestyle potential of a seasoned pro. The younger you are, the easier it will probably be for you to adjust your life to incorporate more of what you love to do. That doesn’t mean that it’s ever too late to become a dance fitness instructor, it just often requires more planning and negotiation (e.g. if you have family commitments to work around).

It is important to understand that teaching dance fitness professionally requires the development of a range of technical, business and personal skills. For example, you will need to learn about the anatomy of the body, how to avoid injury by following good practise and skills in effectively communicating to a diverse group of people. While the Street Fit® Instructors’ Course will give you the foundational skills and certification you need, it is your own determination and willingness to develop that will ultimately bring you success.

The Uninitiated

Even those who have marvelled at the skills of a street dance troupe but never visited a street dance class could end up making a living from dance fitness. Street Fit® Instructors’ Courses are affordable and open to anyone, although we do recommend you take part in a few preliminary classes before taking on our ultimate Hip Hop Workout®. If you’re lucky, there may be a Street Fit® Instructor teaching classes in a town or city near you!

The Age of the Entrepreneur

No More ‘Job for Life’

We’re living in uncertain times. There was once such a thing as a ‘job for life’, and many of our parents (or at least grandparents) expected to get a job straight from school and slowly advance through the ranks as they gained experience. Not any more. According to research from global market analysts, Mintel, one in three workers now remain in a job for less than two years.

Although the quest for money was the most popular reason for  the one in five respondents looking to move on, taking on a new challenge and starting a new career were also cited as motivation. Then there are those who inadvertently find themselves in the job market as a result of redundancy (there were 172,000 redundancies in the first three months of 2012, up 2 per cent from last year*). With government public service spending curtailed by national debt, and cash-strapped companies outsourcing and offshoring work, these trends are not set to reverse any time soon.

Even those who can hang on to their jobs may find themselves underemployed as employers reduce hours, and with interest rates low, the money they do earn will do precious little in a savings account.

Two Types of Change

What does all this have to do with Street Fit®?

If there ever was an ideal time to reconsider your career options, it’s right now. Are you secure in your job, happy in your work and confident in the prospect of making a comfortable living from it? If the answer to any of these questions is no, then perhaps it’s time you took matters into your own hands.

There are two ways in which life can change: through external circumstances or through internal effort. In today’s economy, external circumstances rarely change in the employees favour.

Google’s statistics have picked up on a search trend which highlights what many people are doing to effect change in their finances: they are exploring new ways to make money. In 2011, the number of self-employed people in the UK topped 4 million for the first time in recorded history. People are clearly becoming disillusioned with the world of employment and are looking to do it for themselves.

The Entrepreneur Effect

You won’t need reminding of the popularity of dance fitness and, in a supply-demand economy, that bodes well for entrepreneurs who want to break into the industry. With the ability to charge a healthy fee for class membership, Street Fit® instructors can anticipate annual earnings of £20,000 or above.  Add to this the intrinsic value of doing a job you love, and you can see why so many people are taking control of their futures by becoming street dance fitness entrepreneurs.

Are you ready to be a player in the new age of the entrepreneur? –http://streetfit.tv/become-instructor

* ONS Labour Market Statistics, May 2012

Street Fit®: The Serious Alternative

Serious dancing for serious success

There’s a lot of confusion in the dance fitness industry at the moment and it’s not surprising. As more and more companies seize the opportunity to jump on the dance fitness bandwagon, the trend has been to mix and match anything and everything in an attempt to create something truly unique. While that can be a good thing and lead to real innovation, sometimes it is just an excuse to throw a few ‘cookie-cutter’ dance steps to music and hey presto – a new dance craze. Unfortunately, that sort of approach doesn’t create dancers it creates clones, and that’s not what Street Fit® is about!

Street Fit®, the Hip Hop Workout®, is different: we actually teach you to dance and while this may stretch you at first, like all worthwhile achievements should, persevere and you will find yourself attaining new heights of satisfaction. We welcome those who have grown bored of trotting out the same old routines and want to inject some new life into their dancing. If you have previous training in fitness and/or other dance formats, we will help you utilize those skills and take them to a higher level.

No 99% Pass Rate

Although the majority of people attending the Street Fit® Instructors Course will pass with flying colours, we can’t match the 99 per cent pass rates that some other dance companies profess to have. We’re pleased with that because that shows us we’re providing something of real value – not a carbon copy of what’s already out there. If you expect to just turn up, go through the motions and get a certificate you will be sadly disappointed; there are other courses out there for you.

Let Street Fit
® Launch Your Career

As we have been trying to promote, Street Fit® is as much about the right attitude as it is about dance ability. The right blend of creativity, self-expression and determination enables Street Fit® instructors to master the initial choreography before moving on to create their own. On the other hand, even the simplest choreography will remain lifeless if it’s fed to you on a plate, requiring no effort on your part.

The rewards of your time, effort and initial investment will become clear as you begin to realise that Street Fit® instructors are in a class of their own. Therefore, treat the Street Fit® instructors’ course as a launch platform rather than a prescription and prepare to soar to new heights of personal success.

Don’t Just Take Our Word For It!  

Here is what our instructors who have recently graduated have to say…

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With over 300 UK based instructors and over 20,000 facebook fans it is clear to see that Street Fit is becoming popular and fast, you could benefit from becoming one of our Instructors so what are you waiting for?

Join the Street Fit Family today!

Contact us today on 0800 689 9909 or visit our become an instructor page for lastest dates and locations of courses near you.

Web:  http://www.streetfit.tv/become-instructor

Facebook:  http://www.facebook.com/streetfit.official
YouTube:  http://www.youtube.com/user/StreetFitTV

Pick ‘n’ Mix: The Hybrid Instructor

Not just a dance instructor

Back in the Seventies and Eighties, when aerobic dance was becoming established as a commercial success, most instructors had enough on their plate learning the fundamentals of their chosen form, attracting customers and coming up with choreography. In today’s fickle, high-paced market, the rules have changed.

Enter the hybrid instructor. Today’s professionals in the dance fitness business need to know more than ever before as the previous division between dance instructor and personal fitness trainer becomes increasingly blurred. The terminology has also changed: the term ‘aerobics instructor’ is rarely heard now, with many fitpros marketing themselves as ‘group fitness instructors’.  Dance instructors now need to have a good understanding of physiology and motivational techniques, etc. which is why Street Fit® Instructors are encouraged to take advantage of monthly membership to access exclusive content and build upon the strong foundations built during the Instructors’ course.

What value can you add?

Understanding the changing requirements of fitness professionals will give Street Fit® Instructors the advantage over competitors who think it is enough to learn the moves and perform in front of a class. In a previous post, we talked about the increasing popularity of small group training and this is the ideal platform for demonstrating your knowledge of how diet, exercise, posture and mental attitude combine to enable people to reach their fitness and weight loss goals. Adding extra value to your classes in this way will go a long way towards building a loyal and committed customer base.

Of course, you should never overstep your boundaries and claim expertise in areas you have no real qualifications in, but it may be worth considering taking on extra training once you are pulling in a decent income; after all, you can usually claim the costs back against tax as an allowable expense.

Other ways to mix it up

Even if you prefer to stick to being a great Hip Hop Workout® leader, with minimal involvement in fitness training, there are other was in which you can diversify your portfolio and make use of non-dance skills. For example, if you are interested in the latest technology, you could explore the possibility of offering dance classes over the internet or creating DVDs. If writing is your forte, you might enjoy setting up a regular dance fitness blog and/or newsletter. Are you knowledgeable about diet and nutrition? Perhaps you could provide recipes or diet tips for your members.

The important message to take home is that the age of the hybrid instructor is upon us, and you need to make use of every opportunity to keep up with the best.

Detox for the Dancer

With all the literature floating around on the internet, you might be forgiven for thinking that detox is a modern invention. In fact, detox has been practiced for centuries by many different cultures, and the ayurvedic and Chinese medicine systems all place great value on detoxifying the body. But what are toxins and where do they come from?

Toxins Harm the Body

Toxins are natural or artificial chemicals that have been found to have a harmful effect on the interior or exterior of the body. They come from:

  • The food we eat
  • The fluids we drink
  • The air we breathe
  • Physical contact with the skin
  • Micro-organisms
  • Stress

Many people now believe that certain additives in food (e.g. colourings, MSG and aspartame) are harmful to the body, although there is plenty of debate about exactly what is harmful and how bad it is for us. Pesticides, insecticides, heavy metals (e.g. mercury) and other toxic chemicals can also leech into food, while micro-organisms on food that hasn’t been stored safely can reproduce in enough numbers to cause food poisoning. It’s not just about the food we ingest: a low fibre diet increases the risk of constipation, allowing harmful micro-organisms to multiply within the intestines, while certain foods can break down into toxic substances like the infamous free radicals that damage cells.

In terms of fluid, water can be contaminated with all sorts of toxins, from ammonia and chlorine to Prozac! Alcohol is another toxin; its bi-products concentrate in cell membranes and affect the functioning of the body.

Air pollution includes carbon monoxide, a deadly gas created when fuel is burned without adequate oxygen, and methane. Our air is polluted in many ways: factories, cars and even smokers release toxins into the air.

Some toxins have an effect simply by being in contact with the skin, while stress itself can cause excessive amounts of certain hormones to be released into the blood. Not only are these toxic in themselves, they also slow down the action of detoxification enzymes in the liver.

The Symptoms of Toxic Accumulation

Apart from the severe symptoms associated with food poisoning and other acute instances of exposure to toxins (yes – including a hangover!), the need for a detox may be signified by chronic lack of energy, regular colds, aches and pains, mood swings and poor digestion.

How Your Body Cleans Itself

Although the liver is one of the main organs involved in detoxification (removing toxins from the blood), the body works as a unit to cleanse itself. The lungs, skin, white blood cells and intestines all work together to break down and expel harmful substances from the body. Unfortunately, there is only a certain amount of toxins that can be removed by the body itself and those that remain cause untold harm to the body. With humans having added over 120,000 chemicals to the environment and fresh natural food giving way to processed convenience varieties, there is simply too much for the body to handle.

How to Detox

Fasting, or changing to a liquid diet, can take the burden off an overworked digestive system, helping it to cleanse itself, but this should not be done to extreme and it is wise to consult your GP if you plan to significantly alter your diet. Abstaining from alcohol, cigarettes, refined sugars, saturated fats and other stimulating substances (e.g. caffeine) will benefit your system as you cut down on the amount of toxins entering your body. Keeping water levels high will also help to cleanse the system. Household cleaning and personal care products may also be toxic so consider switching to natural alternatives.

There are also lots of specialist detox diets on the internet and in health publications. Some recommend high amounts of fibre to scrape the intestines clear, while others include foods thought to have purifying properties. Some diets focus on particular organs, for example the liver, while others provide a more general detox. While some diets are backed by the latest research, others are more theory-based, so use your own judgement when choosing one to follow. Bear in mind the advice in previous posts about a dancer’s energy requirements. If you plan to fast, you should do this at a time when you are not training or teaching (e.g. during a week off).

The skin can also be detoxed: Saunas and ‘hot yoga’ are designed to increase the rate of perspiration, while skin-brushing removes toxins from the surface of the skin. Try out yoga, meditation and qigong if you have problems with relaxation.

Street Fit®, along with any other high-paced exercise workout, is itself a fun, effective way to detox – one of the best methods to follow! With your lungs and circulation working faster, toxins are removed more quickly from the body, while perspiration helps to cleanse the skin.

If you have some spare cash you might opt for one of the more luxury detox aids out there, for example colonic irrigation, a body wrap, massage or a facial. Some spars and retreats even offer specialised dietary and exercise advice.

Moving on:  staying clear of toxins

Whilst a certain amount of toxins are inevitable (and can easily be dealt with by a healthy adult’s body), consider implementing the following lifestyle changes:

1.       Increase fibre content

Buy organic fruit and veg (which will also have less exposure to pesticides) and substitute white for brown rice and bread.

2.       Care for your liver

A healthy liver is key to keeping clear of toxins. Protect it with herbs such as milk thistle, dandelion root and burdock. Try drinking green tea occasionally.

3.       Think C for cleansing

Vitamin C is involved in the production of glutathione in the liver, a compound which promotes detoxification. It is best to get your vitamin C from your diet rather than as a supplement.

4.       Breathe deeply

Deep breathing not only promotes relaxation, it aids in the flow of oxygen around the body.

5.       Exercise!

Fortunately for those in the street dance fitness industry, exercise is one of the best ways to detox, one more reason to kick out the couch and take up the Hip Hop Workout® habit!

SGT: The Latest Trend in Fitness Training

To be successful in the street dance fitness® industry you need to be ahead of the game!

You can achieve this by talking to your customers and other local people; building relationships with other fitness professionals; attending fitness conventions and subscribing to relevant publications and websites. In this way you will be alerted to changes in mood or popular new movements, and able to adapt your classes to be prepared rather than struggling to catch up.

One of the trends that is reaching the awareness of the big fitness companies (as well as the fitness professionals’ association, Fitpro) is the increasing popularity of small group training (SGT). In fact, they believe that this move towards SGT is going to be one of the big themes of 2012.

Why do people want SGT?

Small group training is exactly what it says: fitness training that is taught to small groups (with classes typically numbering between four and six members). There are several advantages to small group training compared with other class formats:

  • Each member gets more of the instructor’s attention
  • Quicker feedback and correction means quicker progress
  • It is easier to keep all members at the same level of ability
  • There may be more access to limited resources (including floor space!)
  • Each member can contribute more to the class
  • It is easier to target training to certain areas of development
  • There is more social interaction than with one-to-one
  • SGT is (usually) cheaper than one-to-one training
  • Small groups tend to be more unified, intimate and motivated

What this means for you

Ignore this at your peril!

Clearly, if your potential customers are looking for SGT, they are not likely to sign up to a big class. Nor are they going to choose one-to-one training. If the big players are correct, you may need to look into the viability of driving down your class sizes. Of course, with fewer members per class, you will need to ensure you are charging enough to compensate.

If you are fortunate enough to already have a large, successful class, don’t take it for granted. Perhaps you could look at adding an occasional master class, whereby those who are interested can benefit from some extra small group training. On the other hand, if you have a number of private clients, you could suggest the option of creating a small group and saving them money.

Book Your Place Today


Web – http://streetfit.tv/become-instructor
FAQ – http://streetfit.tv/learning-zone/faqs/
Email – hello@streetfit.tv
Phone – 0800 689 9909 option 1

Fuelling the Dancer’s Body

As a dance fitness instructor, your body is your livelihood. To cope with the physical and mental demands of high-level dance fitness performance, you need to ensure you provide your body with adequate quantities of nutritionally-balanced food.

This post explains what this means for the average, healthy dance instructor.

<a href=”http://www.linkedtube.com/r0uPqGF6Mzw2a68e025b818a72f67d4a8f75fb86ebe.htm” data-mce-href=”http://www.linkedtube.com/r0uPqGF6Mzw2a68e025b818a72f67d4a8f75fb86ebe.htm”>LinkedTube</a>

First of all, you have to eat enough; the energy demands of dance fitness (particularly street dance) are high, and as a guide an intake of 45-50 Kcal/kg for a woman, and 50-55 Kcal/kg for a man are typical.*

Your nutritional requirements can be divided into six types of nutrient: carbohydrate (55-65%), fat (20-30%), protein (12-15%), vitamins, minerals and water.

Glycogen: Your Muscles’ Energy Store

The reason you need so much carbohydrate (up to 65% for high-intensity work), is due to the way energy is utilised in the body. For energy production, our muscles make use of a substance called glycogen. Glycogen is built up from glucose (sugar) in the blood, and stored mainly in the liver and muscles. Clearly, there needs to be an adequate, steady supply of glucose in the blood for this process to take place.

Complex carbohydrates (which need to be broken down into sugars) are preferable to consuming sugar directly for two main reasons: complex carbohydrates also contain additional nutrients and they provide a steady supply of glucose, rather than the sudden surge that sugars do. Complex carbohydrates are found in foods such as cereal, rice, pasta and bread.

Carbohydrates should be consumed one to two hours before exercise but can be topped up during long performances by eating cereal bars or drinking sports drinks containing 6-8% carbohydrate content. Carbohydrates are best replenished within the two hours immediately following exercise, since this is when glycogen replacement happens fastest.

Fat: Keeping You Going

Despite its reputation, fat plays a crucial role in the body and you need about 1.2g/kg of body weight (although no more than 10% should be saturated fats). Adipose tissue (stored fat) is the primary reservoir of energy in the body and packs a whopping 9 calories* per gram. Once faster-burning glucose is exhausted, your muscles will turn to fat for fuel – this is good news if we carry a bit extra!

Fat also forms the structure of cell membranes, cushions the nerves and organs, and enables the fat-soluble vitamins (A,D,E and K) to be absorbed.

Protein: Your Body’s Repair Mechanism

The process of exercising causes wear and tear to the muscle fibres, which require replacing. For this to happen, there must be adequate supplies of protein in the diet (1.4 to 1.6 g/kg of body weight). Chicken and turkey are great sources of lean protein, although vegetarians can obtain protein from other sources, including tofu, seitan, beans and rice.

Protein is also necessary for building enzymes, specific types of protein that carry out a variety of roles in chemical processes throughout the body.

Be cautious of commercial ‘protein powders’: many of these are no more effective than dry milk powder and considerably more expensive.

Vitamins and minerals

Vitamins can be either water soluble (the B vitamins and vitamin C), or fat-soluble (A,D,E and K). They provide a variety of functions that are vital to the functioning of a healthy body.

The B vitamins thiamine, riboflavin, niacin and B6 are used in energy production, while folic acid and vitamin B12 are needed in red blood cell production (the blood cells that carry the oxygen to your musces).

Vitamins A, C and E are involved in body repair and recovery following a workout, while vitamin D is vital for healthy bones and vitamin K helps the blood to clot

Minerals are divided into macronutrients (needed in quantities in excess of 100mg a day) and micronutrients. Macronutrients include Calcium, Phosphorus and Magnesium. Calcium and Phosphorus are necessary for healthy bones, while Magnesium is important in a variety of processes from enzyme regulation to DNA building and muscle contraction.

Micronutrients include Iron and Zinc, which are both necessary for red blood cell production. Heme iron, from red meat, is easier to absorb, although non-heme iron, like that found in whole grains, can be absorbed more easily in the presence of vitamin C.

If you choose to supplement your diet with added vitamins and minerals, opt for those that do not exceed your daily recommended intake. An imbalance of vitamins and minerals can affect absorption and it is possible to overdose on some nutrients. Dietary control of vitamins and minerals is always better than taking tablets.


During a workout, you will be losing about two litres of water an hour via perspiration. Dehydration will impair your performance and slow your mind – not ideal when you have new choreography to learn! Aim to drink about 250ml water every fifteen minutes to keep fluid levels high. Don’t wait until you feel thirsty before taking in water:  you will already be dehydrated by then.

Don’t substitute water for fizzy drinks: these actually leach water from the system, making you even more thirsty.

*Kcals and calories are used interchangeably in this article. Both are shortened forms of Kilocalories, the standard unit of stored energy.

Disclaimer: Although we have taken care to provide accurate information, the information above does not constitute professional dietary advice. Consult with your doctor or a dietician for more information.

If you are interested in becoming a licensed Street Fit Instructor you need to book on to one of our Street Fit Instructor Courses, you can do this by visiting http://streetfit.tv/become-an-instructor simply scroll to the bottom of a page pick the course you want to attend and book its that simple!

Start your career in Street Dance Fitness® today!

Should You Get a License, Franchise or Go Solo?

With the popularity of dance as a way to lose weight and get fit continuing to gather pace, it should come as no surprise that scores of individuals and companies are setting their sights on the dance fitness industry as an exciting way to make a living.

For passionate dancers & street dancers looking for a way into this promising new world, the options can seem bewildering. With every new player in the market claiming that they’re the real deal, who should you put your trust in? Or should you ignore them all and focus on carving your own path to success?

To help simplify the situation, there are in essence three roads that potential fitness professionals can go down: they can buy a franchise, buy a licence (e.g. a Street Fit licence) or go solo. Each has its own merits and limitations, and this post is designed to cut through the confusion.

There are six areas in which all three strategies can be compared: cost, training provision, requirements, autonomy (freedom), support and location.

  1. Cost

Taking on a business franchise will almost certainly be the most expensive option and will usually require significant up-front capital. Since you are (or should be!) buying a fully-developed business model, you are unlikely to find any genuine franchise that costs less than £1,000, with some asking you to part with £5,000 or more.

Although a licence also carries costs (a Street Fit licence will set you back £285), it will be considerably cheaper than a franchise.

Of course, you could do without either, and save even more money but this could end up being a false economy as you may end up paying more in training and marketing costs while being unable to command the membership fees levied by your ‘branded’ rivals.

  1. Training

A good quality business franchise needs to ensure its model can be successfully replicated in the area you are assigned to. As a result, many franchisees have to undergo extensive training programmes and participate in other business activities. This can be difficult to fit around other commitments and the security of in-depth coaching needs to be weighed up against the time you are willing to spend to get going.

The training provision for a licensed fitness workout will vary depending on the company, but some (e.g. Street Fit) provide intensive day courses which will provide all the skills and tools needed to get started in the fitness industry.

Of course, if you go it alone you will need to provide all of your own training.

  1. Requirements

Franchises and licensed workouts are probably the best way into the industry for dancers who lack experience, with many companies (including Street Fit) requiring only a serious interest and passion in dance and fitness.

Unless you already hold a recognised fitness qualification, it is unlikely that you will be able to run a viable dance business without taking on some sort of training. You may be able to garner some support through your personal attributes alone, but serious customers will want to see proof that you can teach safely and effectively.

  1. Autonomy

Another drawback to buying a franchise is the lack of freedom in plotting your own course. A franchise relies upon franchisees following the company blueprint to the letter. This can be frustrating if you have ideas of your own that you want to express.

Licence providers vary in the degree of autonomy allowed, details of which will be set out in the licence agreement. Street Fit regards self-expression and creativity as a key component of hip hop dance, and actively encourages instructors to make their classes their own.

As a DIY instructor you will have the greatest degree of freedom, although you should be careful to ensure your classes are safe.

  1. Support

If freedom isn’t important to you, then the security that a good business franchise can give may appeal. Franchises will usually offer substantial, centralised administrative and corporate support although the quality will vary.

The level and type of support provided for licence holders will vary even more widely. Street Fit provide an excellent start-up package for certified instructors (including choreography, music and an instructors’ manual) but also supplement this with an affordable membership program. The strength of the Street Fit brand and the quality of the available marketing tools are a huge advantage to instructors.

Solo instructors will need to take care of their own administration and marketing which can be both time-consuming and expensive. Nevertheless, those with experience in running their own business, plenty of contacts and a background in dance or fitness might have the resources to succeed.

  1. Location

A franchise will usually give you the right to operate in a specific territory, so as to avoid competing with other franchisees. While this may seem an advantage on face value, it does not mean that you are protected from competition. On the contrary, the inflexibility of the franchise model can prevent you adapting to changes in the local marketplace and put you at risk of losing out to more innovative newcomers.

Which brings us back to Street Fit; the dance fitness market is not saturated, and there is plenty of room for quality street dance classes in every region of the UK. Just like a DIY instructor, Street Fit licence holders can set up anywhere and everywhere they choose. Hip hop has its very roots in the notion of competition and, rather than creating an artificial shield to protect them, Street Fit encourages our instructors to create a dance niche of their own.

If you are interested in becoming a licensed Street Fit Instructor you need to book on to one of our Street Fit Instructor Courses, you can do this by visiting http://streetfit.tv/become-an-instructor simply scroll to the bottom of a page pick the course you want to attend and book its that simple!

Start your career in Street Dance Fitness® today!